‘The Founder’ is named after 1st generation, William John Seabrook, (fondly known as W.J.). W.J. was born into a family of builders in Tasmania but his thirst for wine drew him to Victoria. Here he worked under the guidance of ‘Greig and Murray’ where he learnt his craft as a wine merchant. Over a short period of time, W.J. absorbed all the knowledge he needed and in 1878, began his own business W.J. Seabrook & Son, which remained open for four generations and close to 100 years.